O blog do ministério de António Costa promete. Será que a comunicação formal associada a uma entidade pública se conseguirá adaptar às regras da blogosfera?No passado dia 11, o Ministério da Administração Interna lançou um espaço do tipo Blog no seu novo website, entitulado "A Nossa Opinião". Uma iniciativa no minimo interessante com vista a permitir uma maior capacidade de resposta do Ministro e seus Secretários de Estado às mais diversas temáticas da agenda política.
Não temos conhecimento de outras iniciativas do género levadas a cabo quer a nível nacional, quer a nível internacional, pelo menos no que diz respeito a entidades de Governo Central. Parece afigurar-se, deste modo, como uma forma inovadora de comunicação entre responsáveis políticos e a sociedade civil. Poder-se-á argumentar que não seria necessário um blog, uma vez que os websites possibilitam isso mesmo. No entanto, como sabemos, o cenário blog permite outro tipo de postura, outro tipo de linguagem, uma maior informalidade na forma como a comunicação é feita.
Seguiremos atentamente esta iniciativa. Veremos como conseguirá António Costa conciliar o formalismo da comunicação pública que se espera de um responsável político, com o ritmo acelerado de posts que se exige na blogosfera.
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